Social media (or the Facebook effect)
It would be impossible to look back at 2010 without mentioning the continuing impact of social media on the fiber world. Ravelry, the on-line networking and project management site, welcomed its one-millionth member -- an astonishing and impressive statistic. Facebook, Plurk and Twitter continued to be full of fiberistas posting about projects, yarn, and patterns, as well as professional fiber folk staying in touch with their customer bases and networking with each other. Photo hosting sites like Flickr were an easy way to show off photographs, of fiber projects and other subjects. And on-line pattern sales continued to thrive as more designers and yarn companies made their patterns -- or at least some of their patterns -- available that way. Indeed, the stranded knitting world was abuzz when venerable Dale of Norway apparently decided to discontinue publishing pattern booklets and begin releasing patterns in PDF form only -- for free or at least free with yarn purchase. (I can't find any official statements directly from Dale of Norway elaborating on this.)
Social media is an interesting fit with knitting, spinning and other fiber-y pursuits. To some extent, these crafts are solitary: you do them on your own, or at least you can do them on your own. If you are someone like me, who has kids who need minding and driving around, then it's often difficult to get away on a weeknight for a knitting get-together. (Weekends aren't much better, either, what with ballet practice and basketball games, blah blah blah.) Or you may be someone who doesn't live close enough to a SnB to be able to attend regularly, or who travels a lot, or with a physical condition that precludes attending. For people like us, social media is a vital way to keep us in touch with fellow fiber-lovers. We see new products, new patterns, get inspired by others' projects, trade tips, commiserate, and keep each other company. For the same reasons, social media provides a crucial way for people like me, who work from home -- and who work from home in the fiber world -- to stay connected with the larger world.
During 2010, we saw the power of the internet as a tool in communicating information regarding knitting events scheduled to take place in real life. In the spring, the Hands-On Mitten retreat, scheduled to take place in Chicago was abruptly canceled. Various on-line groups provided a way for prospective participants (and vendors and teachers) to share information about the organizer, and eventually the Illinois Attorney General became involved when numerous complaints were filed. Later in the summer, the on-line grapevine again buzzed with rumors about the UK Knit Camp, a large knitting retreat scheduled to take place in Scotland. Once again, various on-line groups and other internet media kicked into overdrive, allowing participants to share information when many participants felt insufficient information was forthcoming from the camp's organizers. Much debate ensued about whether the internet's ability to share information among a group of far-flung people saved the day for many, preventing them from losing money or even being deported (!), and/or to what extent the "dogpile" effect created a self-fulfilling prophecy.
How will social media play in out in the coming year? Well, at the last TNNA, designers were already able to walk around with I-pads, pulling up virtual portfolios of their work in the form of a JPEG slideshow. I'd expect to see that sort of thing continue. I suspect that social media will become an integral part of many people's lives; with so many people working and playing on computers, it's inevitable. And with a society where jobs take us all over the place, spreading out family and friends, social media is a convenient way to keep in touch. With these technologies becoming such an integral part of our lives, they likely will remain an integral part of our craft.
The staggering economy
It would also be impossible to look back at 2010 without considering the impact of the struggling economy, American and global, on the fiber world. Fiber professionals saw a marked effect on sales as thrifty knitters and crocheters worked from stash and splurged on fiber purchases less. I think that the fascination with one-skein projects may have been related, at least in part, to the economic pinch many of us faced. A one-skein project is a relatively low-cost way to treat oneself to a whole new project, or to try a new yarn without investing in sweater quantity. One-skein projects and accessory knitting in general are also ways to use up oddballs in the stash and leftovers from larger projects.
I thought I saw the struggling economy reflected in the approach that yarn companies took this past year. It seemed to me that yarn companies brought out fewer new yarns this past fall, and played it a bit more conservatively with the yarns they did introduce. We saw lots of what I think of as "sibling" yarns: a sportweight version of Cascade 220, chunky versions of Berroco's Blackstone Tweed and Vintage, Rowan's British Sheep Breeds line added a boucle, and so on. This makes sense: if you've got a successful yarn, why not build on that success by adding a similar yarn in a different weight or slightly different texture? Less risk for the yarn company (you already know your customers like the original, and you've already got name recognition) and less risk for the consumer.
We also saw yarns that took advantage of recycled fiber. Part of this is the general eco-consciousness of today's world, but I think it also plays into the mindset of a recession economy. Reusing and recycling sounds thrifty, whether or not sourcing recycled fibers is actually cheaper than using new. So we saw Rowan's Purelife Renew, made from recycled wool; Berroco's Remix, using all recycled fibers in a blend of silk, linen, cotton, nylon and acrylic; and Plymouth's Refashion (using recycled cashmere and wool), to name just a few.
My own personal suspicion is that economic factors also affected the indie markets, causing more individuals to offer items for sale, whether patterns, handdyed yarns and fibers, or even stash reduction. The end of the year seemed to reflect some improvement in the spillover effect of the shaky economy, and here's hoping that 2011 brings more prosperity for all.
New players
2011 brought us some new and exciting yarn companies. The biggest splash was Brooklyn Tweed's Shelter yarn, a luscious heavy-worsted tweed yarn, made from 100% North American wool (Targhee and Columbia), appearing in a stunning array of colors. Also making a terrific impression was Pam Allen's Quince & Company, offering carefully-sourced wools in a luscious array of colors. Quince & Company has, at this writing, four yarns ranging from fingering weight to bulky, all wool or mostly wool, with an accessible price point and lots of pattern support. What I find very interesting about both Shelter and Quince are the business models these companies adopted: selling direct to the consumer on a company website, but also offering the yarns at a handful of select yarn shops in the country. I have been wondering if the old model of yarn distribution -- wholesaler, sales reps, LYS -- will change now that there are several strong and large players in the market who sell direct to the consumer. How this newer business model plays out in the future -- particularly its effect on individual yarn shops, who are left out of the loop, except for the handful of "flagship" stores -- will be interesting to watch.
Milestones
As with every year, the knitting community suffered the loss of some of its members: designer Melissa Mathay, Classic Elite former owner/CEO Pat Chew, and most recently, Fiber Trends powerhouse Bev Galeskas. They will be missed.
On a brighter note, the knitting world celebrated Elizabeth Zimmerman's 100th birthday while Knitter's Magazine celebrated its 100th issue. Knitter's Review celebrated its 10th year, and, as noted above, Ravelry welcomed its one-millionth member.
Hot -- and not-so-hot -- trends
What was the hot knitting project of the year? Well, it may have been the cowl. One-skein cowl patterns were popping up everywhere, and Cathy Carron's Cowl Girls: The Neck's Big Thing to Knit
was perfectly timed for the trend. The slouchy beret was everywhere, and "shawlettes," or small shawls (or you could think of them as big scarves), often triangular and often knit in sock or other fingering weight yarns, were also very popular. Socks remained strong, although the breathlessness for all things sock seems to have cooled off quite a bit. Scarves were also a hit, particularly long loops or mobius rings, reflecting the trend in the larger fashion world. What will be the next hot trend? It's anyone's guess. Knee-highs were making a come-back (and I can't wait for Barb Brown's Knitting Knee-Highs: Sock Styles from Classic to Contemporary
coming next month), and I sensed a renewed interest in mittens, especially traditionally constructed ones. Stranded knitting -- featured prominently in a lot of knee-highs and mittens -- may continue to be popular, although I think time-honored techniques like stranded knitting and cables never really go out of style. I'd love to hear your guesses as to what's going to be this year's Next Big Thing -- leave 'em in the comments.So there you have it, folks: my admittedly-subjective review of 2010: The Knitting Year That Was. Did I miss anything? Got something to add? Please feel free to opine in the comments!
, right at the top of my list. You'll find a lovely projects -- small ones like gloves and bigger ones like sweaters -- with an emphasis on portability, designed to help busy knitters squeeze a little extra knitting time into their day. All the gorgeousness you'd expect from Veronik, shown off to perfection by Stewart Tabori & Chang.
contained a nice selection cherrypicked from the pages of Rowan's Studio Magazine, with a variety of gauges and items ranging from long sweater-jackets to vests and wraps. Also worth mentioning is Julie Turjoman's collection of interesting patterns in 
, a multi-contributor collection inspired by the varied world of knitting blogs. And Sally Melville joined forces with her daughter to bring us 
, another great collection of items from sweaters to Christmas tree ornaments, all with a winter theme.
provided a selection of beautiful, often intricate sock patterns, all knit from the toe up and with selections sized for the whole family. Overachieving toe-up fans had Melissa Morgan-Oakes' 
to provide them with a smorgasboard of toe-up socks designed for knitting two at a time. For cuff-down sockknitters, Cookie A, sockmistress extraordinaire, presented her first self-published book, 
Even though a substantial proportion of these sock patterns were published in some form before, the addition of new fabulous Cookie A creations -- not to mention the eye candy aspect of the photography -- makes this a great addition to the sock knitter's bookshelf. And last but not least, 
, brought to us by the publishers of Knitter's Magazine, was another worthwhile addition to the bookshelves of the sock-addicted. Lots of choices, lots of innovation, plenty of creativity -- and all the fun of a contest.
(XRX 2010), by Gwen Bortner, and Rosemary Drysdale's 
(Sixth & Spring 2010). Nancy Marchant's 
, demystified this particular stitch, applying it creatively to garments. Margaret Stove's 
provided a tremendous amount of technical information for those interested in designing their own knitwear.
reissued in its expanded form this year. It's wonderful that knitters so entranced by Starmore's spectacular designs don't have to troll Ebay looking for used copies (and pay jacked-up prices due to their scarcity). I hope we see more of Starmore's work reissued in coming years.
, a paperback book containing 20 patterns for hats, 20 patterns for mittens/gloves and 20 patterns for scarves, all knit in the ubiquitous Cascade 220 worsted-weight wool. And given the popularity of cowls, 
